In this article, you will get to know about the major differences between these different tracking methods. You will also learn which tool can help you achieve your goals better as well as which method will be best suited best for your task.

What is Global Site Tag?

Global Site Tag is a tag management system that supports the implementation of other Google tags and enables you to track the events that taking place on your website

What is Google Tag Manager?

Google Tag Manager is also a tag management system. With this Google Tag Manager, you will have one snippet of container that will be placed on all the pages of your HTML . Then, you can implement all of your tracking Tags from tools like Google Ads and Google Analytics Google Tag Manager also supports non-Google tools such as LinkedIn Tags, Facebook Pixel, and many others through its main central interface.

Global Site Tag VS GTM? Functionality

The Global Site Tag is a hard code script that is placed in your site’s HTML. It's one, and the only function is to start tracking codes with the help of Google tools. All of your tracking management is done through each individual tool.

Whereas, Google Tag Manager bring up a higher level of functionality to the table. Google Tag Manager provides you with management functionality, Tag testing, version control, and more. You can make use of these for your tracking tools in one place. So, it’s much more advanced and sophisticated in this regard.

3rd-Party Marketing Tool Compatibility

The Global Site Tag works only for Google products which are connected to it. Due to this, you can send data from the Google Site Tag to Google Analytics to Google Ads or, but you can’t send to the Facebook Pixel .

Whereas, Google Tag Manager is much more flexible in this regard. It is the challenging one tool for all tools. So you will be able to send over data from Google Tag Manager to any other kind of tool that is JavaScript -based and has a tracking code that you will be able to install. In case Google doesn't have any native integration, then you could either build your custom HTML Tag or use a Tag template.

Read more on:https://www.dotnek.com/Blog/Web/google-tag-manager-vs-google-global-site-tag

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